Celebrating Women In Toys

Celebrating Women In Toys

What a privilege to be invited to host and present a keynote at the Women In Toys event for The Australian Toy Association which took place at the 2023 Toy Hobby & Licensing Fair in Melbourne this March (2023) Here’s a sneak peak into the action from behind the...
What I learnt from meeting Mark Bouris

What I learnt from meeting Mark Bouris

Since I was a teenager, I have always been enthralled meeting different business leaders and entrepreneurs. What fascinates me is trying to understand how their minds work, what it is about them that influences and moves others to do something and their brilliant and...
Mastering TikTok with the Mum Shopper in mind

Mastering TikTok with the Mum Shopper in mind

Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower research shows that more than 70% of Mums follow brands on social media, and this...